Overcoming Perception Bias in Labor: A UX Design Case Study on Improving User Understanding
Introduction:
Labor perception bias refers to a phenomenon where individuals form opinions about a particular situation, person or group based on their prior experiences and beliefs, rather than actual facts and evidence. In the field of User Experience (UX), labor perception bias can significantly impact the design and development of products, leading to a suboptimal user experience.
Case Study:
A UX Designer’s Perception Bias
A UX designer, who had previously worked on a successful e-commerce website, was tasked with designing a new online platform for a non-profit organization. Despite the different nature of the two projects, the designer approached the non-profit platform with the same design principles and processes as the e-commerce website.
As a result, the designer made several design decisions based on their prior experiences and beliefs, rather than considering the unique needs and requirements of the non-profit organization and its users. For instance, the designer used bright and bold colors for the website, assuming that this would increase engagement and conversions. However, these colors were not in line with the non-profit organization’s brand image and values, and were also perceived as distracting by the users.
Another example of the designer’s labor perception bias was their focus on promoting the organization’s products and services, rather than providing information and resources to support the users’ needs. This approach was successful for the e-commerce website, where the primary goal was to increase sales. However, for the non-profit platform, the users were seeking information and support, and were not interested in purchasing products.
Impact of Labor Perception Bias on UX:
The labor perception bias of the UX designer had a significant impact on the overall user experience of the non-profit platform. The users found the design to be confusing and not relevant to their needs, leading to low engagement and a high bounce rate. Additionally, the misalignment with the organization’s brand image resulted in negative feedback and a decline in trust and credibility.
Conclusion:
The case study highlights the importance of avoiding labor perception bias in UX design. Designers must approach each project with an open mind and a willingness to learn and understand the unique needs and requirements of the users and the organization. By considering actual facts and evidence, rather than relying on prior experiences and beliefs, designers can create products that deliver a positive and relevant user experience.
